Email marketing, although a proven and required part of a marketing strategy, can be costly with most online suppliers charging a hefty monthly sum to use their systems.
Those that operate for free have limitations, usually something like '100 recipients only' which is ok for low level activity but unsuitable for a growing business.
Setting up your own system e.g. using something like PHPList is often tedious and takes some technical knowledge to set up properly and working just right.
Email Marketing
Pay-As-You-Go Email Marketing from MailChimp
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